{"id":107,"date":"2016-10-24T14:27:41","date_gmt":"2016-10-24T11:27:41","guid":{"rendered":"http:\/\/twt.com.tr\/?page_id=107"},"modified":"2017-05-25T12:43:30","modified_gmt":"2017-05-25T09:43:30","slug":"rekabet-edebilirlik-gucu-yalinlasarak-mumkun","status":"publish","type":"page","link":"http:\/\/twt.com.tr\/index.php\/rekabet-edebilirlik-gucu-yalinlasarak-mumkun\/","title":{"rendered":"Rekabet Edebilirlik G\u00fcc\u00fc Yal\u0131nla\u015farak M\u00fcmk\u00fcn"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Rekabet Edebilirlik G\u00fcc\u00fc Yal\u0131nla\u015farak M\u00fcmk\u00fcn<\/p><\/blockquote>\n

T\u00fcm ticari i\u015fletmelerin kurulu\u015f amac\u0131 ayn\u0131d\u0131r. \u201cKar elde etmek.\u201d \u0130\u015fletmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ancak b\u00f6yle m\u00fcmk\u00fcnd\u00fcr. Ancak g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131k k\u00fc\u00e7\u00fck \u2013 b\u00fcy\u00fck b\u00fct\u00fcn i\u015fletmeler i\u00e7in g\u00fc\u00e7 hale gelmi\u015ftir. Rekabet\u00e7i unsurlar kalite, maliyet ve zaman\u0131nda teslim, \u00c7in den ald\u0131\u011f\u0131n\u0131z 1$ \u2018l\u0131k \u00fcr\u00fcn i\u00e7in bile kargo \u00fccreti \u00f6demedi\u011fimiz \u015fu anki pozisyonda \u015firketlerin mevcut giderleri ile sa\u011flanmas\u0131 g\u00fc\u00e7 hale gelmi\u015ftir. Bir de bunlar\u0131n \u00fcst\u00fcne i\u015fletme k\u00f6rl\u00fckleri, hatal\u0131 analizler, i\u015f ak\u0131\u015f\u0131n\u0131 desteklemeyen yerle\u015fim planlar\u0131 ve standardizasyon olmadan \u00fcretime ge\u00e7i\u015fler eklenince i\u015fletmenin genel gider maliyetleri de \u015fi\u015ferek kazan\u00e7-gider dengesini tamam\u0131yla bozacak sonu\u00e7lar ile kar\u015f\u0131la\u015f\u0131lmakta.<\/p>\n

G\u00fcn\u00fcm\u00fcz ekonomi ko\u015fullar\u0131nda e\u011fer \u00fcretti\u011finiz \u00fcr\u00fcnde tekel de\u011filseniz her g\u00fcn rakipleriniz \u00e7o\u011fal\u0131yor. Bundan 2 sene \u00f6nce \u00e7\u0131kan cep telefonunun bug\u00fcn piyasada bulunmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrse \u00e7e\u015fitlilik art\u0131yor ve \u00e7\u0131kt\u0131s\u0131 olarak \u00fcr\u00fcnlerin piyasa \u00f6mr\u00fc k\u0131sal\u0131yor. M\u00fc\u015fteriler rekabet ortam\u0131nda d\u00fc\u015f\u00fck fiyat, y\u00fcksek kalite beklentisi ile geliyor. \u015eartlar her ge\u00e7en g\u00fcn zorla\u015f\u0131rken ayn\u0131 kalmaya devam etmek i\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini tehlikeye at\u0131yor. \u015eimdiye kadar ya\u015fam\u0131\u015f en etkili bilim adam\u0131 olarak bilinen Albert Einstein\u2019 \u0131n \u201cDelilik; ayn\u0131 \u015feyleri tekrar tekrar yap\u0131p farkl\u0131 sonu\u00e7lar beklemektir.\u201d ifadesi t\u00fcm faaliyetler i\u00e7in ge\u00e7erli oldu\u011fu gibi i\u015fletme i\u00e7i faaliyetleri de kapsar.<\/p>\n

\u0130\u015fletmeleri mevcut durumundan daha farkl\u0131 bir noktaya getirmek i\u00e7in farkl\u0131 stratejiler ger\u00e7ekle\u015ftirilmeli. Bu ba\u011flamda olu\u015fturulan \u201cde\u011fer\u201d her ne ise daha de\u011ferli olabilece\u011fini size analizlerle ortaya koyabilen, s\u00fcre\u00e7lere odaklanarak s\u00fcrd\u00fcr\u00fclebilir sonu\u00e7 ba\u015far\u0131s\u0131 getirecek strateji \u201cyal\u0131n\u201d d\u0131r.<\/p><\/blockquote>\n

Yal\u0131n d\u00fc\u015f\u00fcnce, m\u00fc\u015fteri odakl\u0131 talebi kar\u015f\u0131lamak i\u00e7in \u00fcr\u00fcn ve servislerin s\u00fcrekli bir de\u011fer ak\u0131\u015f\u0131 i\u00e7inde \u00e7ekildi\u011fi k\u00fclt\u00fcr\u00fc geli\u015ftirir ve ya\u015fat\u0131r.<\/p>\n

\u00dcretiminiz yal\u0131nla\u015f\u0131rsa, proseslerinizdeki israflar tespit edilip yok edilebilir, bu \u015fekilde daha az kaynak ile daha \u00e7ok de\u011fer yarat\u0131l\u0131r.<\/p>\n

Uygulay\u0131c\u0131lar\u0131n ba\u015far\u0131s\u0131 bu d\u00f6n\u00fc\u015f\u00fcm\u00fc strateji olarak g\u00f6rmelerine ba\u011fl\u0131d\u0131r. %50 ve \u00fczeri seviyelerde ger\u00e7ekle\u015fen alan, i\u015f g\u00fcc\u00fc, kapasite, verimlilik iyile\u015ftirmeleri y\u00f6netimin inanc\u0131 ve deste\u011fi olmadan sa\u011flanamaz.<\/p>\n

Yal\u0131n konusunda kitaplar\u0131 ve k\u00f6kl\u00fc \u00e7al\u0131\u015fmalar\u0131 olan Art Bryne \u201cBir i\u015fte \u00e7al\u0131\u015f\u0131yor ve i\u015f sonu\u00e7lar\u0131n\u0131 dramatik olarak geli\u015ftirmek istemiyorsan\u0131z o zaman yanl\u0131\u015f i\u015ftesiniz.\u201d ifadesi ile beni etkilemi\u015ftir.<\/p>\n

TWT olarak i\u015f sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek isteyen i\u015fletmelere destek verebilecek donan\u0131ma sahip oldu\u011fumuz i\u00e7in \u00e7ok mutluyuz.<\/p>\n

Derya KARLI<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Rekabet Edebilirlik G\u00fcc\u00fc Yal\u0131nla\u015farak M\u00fcmk\u00fcn T\u00fcm ticari i\u015fletmelerin kurulu\u015f amac\u0131 ayn\u0131d\u0131r. \u201cKar elde etmek.\u201d \u0130\u015fletmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ancak b\u00f6yle m\u00fcmk\u00fcnd\u00fcr. Ancak g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131k k\u00fc\u00e7\u00fck \u2013 b\u00fcy\u00fck b\u00fct\u00fcn i\u015fletmeler i\u00e7in g\u00fc\u00e7 hale gelmi\u015ftir. Rekabet\u00e7i unsurlar kalite, maliyet ve zaman\u0131nda<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/107"}],"collection":[{"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":3,"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/107\/revisions"}],"predecessor-version":[{"id":207,"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/107\/revisions\/207"}],"wp:attachment":[{"href":"http:\/\/twt.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}